Estee Lauder Pure Color Lipstick has been relaunched in three finishes (creme, matte, and hi-lustre) with a slew of shades. I’m assessing whether I’ll purchase any additional shades, given the number of shades and the price point, but I did pick up seven of the matte shades and eight of the creme shades when Ulta had a 10x points promo on them (that’s basically 60% back). I also figured I could see how they performed, aside from that tricky 10-hour wear time they did claim… sigh. Waiting for a promo to try some of the Hi-Lustre shades — so hard because the prior formula was one of my favorites (for cream/hi-lustre)! Here are swatches of 15 shades 
Estee Lauder Pure Color Lipstick
All Natural Beaute 
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